We worked with Ship It Zero to launch a transcreated video campaign, exposing the untold environmental and public health impacts of retail companies’ reliance on fossil-fueled maritime shipping.
Ship It Zero
Ship It Zero is a campaign built to spread awareness around transoceanic cargo ships polluting the oceans. While they had their campaign materials ready to launch in English, they needed a Spanish version that would preserve the original intent, context, emotion, and tone of their campaign video. The biggest challenge was transadapting the cheeky connotations and play on words portrayed/found in the original English version.